WTWH Media
Analytics Engineering Consultant
Jan '24 – Present Remote
- Led design and implementation of unified analytics platform consolidating data from 3 acquired companies and 80 website domains, architecting scalable infrastructure serving 800+ customers with 50M+ monthly data points
- Implemented RAG-based semantic audience building using vector embeddings and created identity resolution system with lookalike predictions, improving match rates from 45% to 87% and increasing engagement rates by 28%
- Established data quality monitoring and governance processes using open source tooling, ensuring data accuracy and consistency across integrated platforms
- Developed engineers' cross-functional expertise by systematically expanding skills beyond comfort zones — guiding technical specialists toward business acumen and operations-focused members toward deeper SQL and data profiling
- Created collaborative operating model leveraging distributed talent across time zones, reducing client costs by 40% compared to traditional agencies