Tony
Tushar Jr.
Data & AI.

Rick Ellis Audience Growth · Engagement · Data · Strategy

Tony and the team were a critical part of our technical successes this past year, including bringing our various datasets together, helping to integrate multiple continuous data streams and martech component functionality, along with a large-scale, complex data transfer/translation project that saw layered data moving from one CDP platform to another. Tony worked to get a clear, big-picture understanding of our unique business needs, and his approach to the projects we worked on together was always thoughtful, logical, and systematic.

Brandon Nelson Business Analytics · Data Infrastructure · Cost Optimization

Working with Tony completely changed how we handle data infrastructure and control analytics spend. Before, our BigQuery costs were ballooning, mostly from inefficient dashboard queries and vague usage patterns. Tony stepped in, helped us build pre-aggregated reporting models, and implemented detailed usage analytics that exposed exactly which dashboards were burning through budget. That visibility was a game-changer. With it, we restructured our data architecture and built a stronger foundation for scalable, production-grade reporting. Thanks to Tony's systematic approach, our analytics stack is now leaner, faster, and ready to scale.

Steven Tazic Technology Leadership · Audience Segmentation · First-Party Data Activation

I had the pleasure of working with Tony and the team for more than 2 years, building infrastructure and features for LIFT by New Engen. Their expertise was instrumental in helping us navigate the complex landscape of audience segmentation and first-party data activation. We needed to build sophisticated targeting capabilities that could leverage customer transaction data, anonymous behavioral signals, and identity resolution, all while maintaining data privacy.

Tony and the team helped us architect a solution that enables us to create propensity-based audiences, build lookalike segments for acquisition, and implement suppression lists to optimize our media spend. Their deep understanding of both the technical requirements and the marketing use cases bridged the gap between our data infrastructure and our activation needs. I highly recommend working with Tony for any and all projects that involve large complicated datasets.

Greg Sanders B2B Media · Audience, Content & Operations Strategy

Put simply: Tony's work was a game-changer for our email marketing program.

The problem? We were running campaigns without the data-driven insights we needed to match audience with message, too often resorting to the dreaded "spray and pray" approach.

The reason? Our data was a mess. We had plenty of it, scattered across platforms, with little standardization. In some cases, we couldn't even access it in a usable way.

The solution? Tony and the team led the charge to make sense of our data streams, connect them to our CDP, and organize them so we could easily create the targeted audiences we needed. It was the biggest bear of a project I've ever been part of, but they handled it like the pros they are.

The result? Engagement metrics are up. Subscriber acquisition is up. Event registration is up. Teams across the company regained their faith in email.

And as a bonus: beyond their technical expertise and the impressive results, Tony and the team brought a disciplined, collaborative mindset that made the process smooth, and even enjoyable at times (no small feat). I'd highly recommend them to any team that needs to elevate their marketing analytics.